If data is as valuable as oil, why do we treat it like dirt?

Before you start reading, make sure you take note of the title, which does not say data is the new oil or data is like oil. Saying data is like oil, is akin to saying an elephant is like a rope because of its tail. Too often catchy but overly simplistic metaphors do more harm than good when it comes to understanding fundamental concepts. I admit, I myself will be partaking in some simplifying of own but only to help explain the complex concept of data and the resulting irrational behaviours of people and organisations as they knowingly or otherwise use data.

(excerpt taken from a piece on RTE Brainstorm…for the full article click here)

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